James Cooper and his debut album Second Season are showing us at Littoral how it’s possible to build a profile for an artist prior to an album’s launch date. Our new promotions and marketing manager, Ted Jedlicki, has been doing an awesome job of getting new fans to listen to James’ music on MySpace, available from James’ MySpace profile page and add themselves as ‘friends’. We should be at 1,000 before the end of July! Also new is a competition where we’ll give away copies of Second Season to MySpace users who feature one of James’ tracks playing on their own MySpace page. We think it may really increase awareness in a short period.